Guide

Scented candle or diffuser: what is the differe...

A candle burns paraffin and fragrance; cold-air diffusion distributes fragrance oil without combustion. Yannick Fehr explains the technical difference.

Scent marketing in retail: the three golden rules

The fragrance has to suit the business, the intensity stays discreet, and only quality oils are used. Room-scent expert Yannick Fehr explains the three rules.